This video was made by some students of a university in Chicago in February, 2012. The target audience is the government of the United States and of course, those people are capable of helping and doing something for them because in the video, we can see that the students are showing the different problems and issues and it shows how they are asking for help. For the text of message, again, we can see the students holding signs and asking for help and support. It also said that “Education is simply the soul of society.”. For the subtext, that quote could mean that education really means a lot and that it has a great impact in the community. The lifestyle being presented is the love for learning because nowadays, we know that most teenagers are just taking education for granted but instead, it is very inspiring to see these teenagers because they are really concerned about their future and how they deserve to get a quality education. In my opinion, the logical fallacy involved here is Cause vs. Correlation because this issue have so many causes and I think that if they are trying to solve it, they should really present and focus on one or two specific causes. Rhetorical appeal is Pathos because we can see the students suffering and they are really persevering in order to achieve the education that they deserve. The positive message presented is that we can still do something about this matter and it is still not late for us to take action. On the other hand, the negative message presented is that there are still so many problems regarding education and what is more saddening about it is that the students are very much affected already and they are receiving a very little support from the government. Aside from these, they are also still facing other issues such as inequality in terms of their race. The message of this ad empowers people especially those students are currently facing challenged when it comes to their studies especially those who are facing financial problems. It disempowers those who are starting to lose hope because the more that they see these issues, the more that they realize that there is not much of a progress happening about it. These serve the media maker’s interest because knowing all these, the media maker was able to know which issues to present and how it should be presented in order to get the full interest of the audience. The part of the story that is not being told is how we can actually solve this problem and why it came to be like this. My conscious awareness of the media sample affected the way I see it because through my prior knowledge about it, I was able to assess the commercial properly and I was also able to know which are the important ones. With this commercial, I was able to value education more and I also realized that most students have so much potentials, it’s just that the schools should be honing these and not put them into waste. Also, the government should think of more projects and programs that will cater to the different needs of the students for without further action, this problem could lead into bigger problems.
This ad was made by the Council of Welfare because of the increasing rate of child battering in the United States. The target audience are the people of America especially the ones who have children in their families. In the picture, we can actually see a child with some scars and bruises and a text that says “Guess who had a bad day at work?” and a hotline number in case someone needs to be rescued or take care of. The subtext of the message is that the majority of the people being battered right now are the children and most of them are not given the chance to speak up and stand up for their rights. The kind of lifestyle being presented is being irresponsible because if the parents or guardians are responsible enough, these things will not happen and the children will not suffer. I think that the logical fallacy involved here is the Scapegoating because the ad is somehow trying to say that most children are battered because of the people who are just tired from work and things like that but the truth is, there are so many reasons why many children are being battered. It could be because of drugs, financial problems, and many more. The rhetorical appeal evident here is Pathos because it appeals so much to the emotion through the people suffering. The only positive message being presented is that even with all these, we can still do something about it and if someone suffering can see this ad, he or she can make herself believe and hope that everything will be alright soon. The negative message of this picture is that it reflects the innocent children suffering and facing injustices. It empowers those who are of course suffering from this issue because through this, they can at least get the sense that they are not alone and that there are people concerned about them. It disempowers those who are guilty of doing this because they know that people are aware of what they are doing. This serves the media maker’s interest because knowing all these, the media maker will be able to know what caption or which subject to use. The part of the story that is not being told are the other factors that may cause battering among children. We could get more information about this by reading the news and by being aware of what is happening around us. We can also take actions by simply supporting the different organizations that we have nowadays that cater to the needs of these suffering and abandoned children. My conscious awareness of the motives and purposes of this media affected my initial understanding of this text by the fact that I already know what to expect and the things that may happen to the children. My knowledge also helped me gain more interest in learning more about this matter because I know that it is something that we should be really worry about. We should also take into consideration if the government is taking action and actually doing something about it because if this issue grows even bigger, the country will sure suffer and not only that, when these children grow, it could affect their performances may it be academically or when they are already in the workforce.
Source: (n.d). Retrieved last October 20,2013 from: http://www.theburgernerd.com/mcdonalds-commercials/
This ad was created in the 1970s by McDonald’s in the United Sates. The target audience are practically everyone who loves to eat fast food. But most especially, I think it is more suitable for middle aged people or those who already have their families. For the text of the message, we can see “Give our best to your family” and “We do it all for you” in the print ad. We can also see a setting wherein there is a complete family who is happily eating at McDonald’s. At the bottom of the picture, we can see a short paragraph that says that consumers can count on nothing but the best from Mcdonald’s because they use 100% beef which means that they have such quality dishes. The subtext of the message is that they are being realistic about the reality that most family really loves to eat fast food not just because they are affordable, but also because they are very convenient and so they wouldn’t have to bother about preparing their food at home. The lifestyle being presented here, obviously, is unhealthy because it is fast food and too much of it is not goof for the health. The value being presented could be on the good side, which is love because it shows the affection and attention each member of the family has for each other. The fallacy involved here is Diversion because we as the consumers, when we first the picture, we automatically think that it is a bad example of an advertisement. However, in a way, it is distracting us of the main issue by putting a statement below that says that their food is of quality and that they are 100% real. For the Rhetorical Appeal, I can say that it is Logos because it plays with the logic of the people depending on how they will understand and interpret this ad. The positive message being presented is the bonding time for families and the negative one is of course, the use of fast food because it encourages people even more to eat these kinds of food when in fact, they’re supposed to be eating healthy. This print ad empowers those who are fond of eating out especially with their love ones. It disempowers those who are trying to live a healthy lifestyle. It serves the media maker’s interest because that is the trend even during those times and so therefore, the media maker knows what subject to use and how it could attract the target consumers. The part of the story that is not being told is how bad it actually is for the consumers and it’s effects to them. To know more about this, we should be more aware and not settle only for what we see in the media. My conscious awareness helps me to know the fact that this print ad is not good for the consumers because it has a bad influence to them. It obviously does not promote healthy living. Even though it shows a picture of having a complete family, it still does not encourage people to live a healthy lifestyle and to eat healthy dishes. I believe that this print ad really shows a lot because it could not be taken just literally, people could look deeper into it and see what it truly means.
This video is entitled “The Choice”. It is an Obama for America video because it was used during of his campaign days. The target audience, of course, are the American people who already have the right to vote. This is ad is for every class because it is just simply straight to the point and everyone can understand it. The text of the message involves the plans of the president like investing in education, investing in manufacturing, strengthening the middle class , and the like. The subtext of this video is that Obama is trying to reach out specifically to the people who belong in the lower class. He seeks to win the hearts of the unprivileged ones by presenting and explaining the possible effects of his projects. In this video, I saw a lot of values but I the simplicity of lifestyle and honesty are the most evident ones. Simplicity of lifestyle because it did not use any fancy effects or whatnot. It was very straightforward and convincing. Honesty because Obama was able to differentiate himself from the other political party. Honestly, it was very hard for me to find this ad fallacious because I am used to the fact that most political advertisements are Ad Hominem but with this one, I think it is Diversion because in a way, Obama focused too much on his projects when he could have actually talked about himself. The rhetorical appeal here is Pathos because majority of the video talks about how Obama’s projects can affect the people especially the ones in the lower class. The positive message being presented is that America still have a hope and someone can still improve their economy more. I don’t really think that there is a negative message here. As mentioned earlier, this video empowers the people of America who are voting but most especially, those who are in the lower class for they are the ones who will be most affected by his projects. It disempowers those who are very sensitive about the said issues. It serves the media maker’s interest because knowing all these, the media maker will get to know what to put in the video and what Obama should say or present to the voters. The part of the story that is not being told are the personal problems that Obama is facing with regards to these social issues. To get more information about the said untold story, we should get to know Obama more and we should not settle only for what we see in the media. My conscious awareness of the media affects me in analyzing this ad because I was able to use my knowledge in criticizing the things that he said and in knowing if the said projects will be effective or not. I believe that this ad can really do so much because I liked the way Obama presented himself to the people. Unlike most political advertisements, he did not commit Ad Hominem by bashing the other party. Instead, he just simply said what makes him unique as a leader and the things that he can do not only for the people but of course, for the country as well. Truly, this is one of the good political advertisements that I saw because it is very natural and spontaneous.
Culture: The Real Culprit by Teodoro C. Benigno
The article The Real Culprit, written by Teodoro C. Benigno is about how our Filipino culture has been damaged and why it ended up being like that. The target audience of this article are the people who are concerned about the welfare and image of our country. I also think that it aims to open the eyes of the people and those who are in the government about the actual things that are happening especially the negative ones. The text of the message is that it is telling us that our culture is damaged because of the people around it. It says the we Filipinos lack of useful nationalism and that we are treating each other in a bad way. The subtext of the message is that we, as Filipino citizens, should start making changes in the society if we really want to see improvements and if we really want others to see the Philippines as a respectable country. The value being presented is awareness because this article seeks to raise awareness not only to the concerned ones, but also to those who are mediocre. The logical fallacy evident here is the Scapegoating because it is trying to blame the main problem to some group of persons like the government officials, uneducated and corrupt people. The rhetorical appeal here is Ethos because of the numbers and statistics presented. These further supported the points provided by the writer. The positive message being presented is that we can still do so much if we really want to start a change in our society. We can start even with ourselves in order to prove to others that we deserve to be respected and trusted. On the other hand, the negative message of this article is how it is saying that we have so much useless people that makes the situation of our culture even worse. It is presenting the bad side of our country and because of this, it is possible for us to lose our good image to the other countries. This article empowers those who are striving for change and development for our country. It disempowers those who are already feeling bad about our social issues and these serve the media maker’s interest because through these, the writer was knows what are the details to be presented and discussed. The part of the story that is not being told are the specific things that we could actually do in order to improve on what we are facing now. We could get information about it by being aware of the things happening around us and by practicing our responsibilities as citizens. My conscious awareness of this media sample affected the way I see it because I tend to integrate the things that I learned into the things that are happening to me right now. Also, my learnings shape the way I think and critic the different problems especially the social issues around me. Lastly, if it weren’t for my initial understandings, I wouldn’t be able to digest properly the things that I see may it be through the media or actual everyday life. I really do hope that this issue gets noticed and appreciated not only by the citizens but also the different people mentioned in the said article. This article is truly an eye-opener and I hope that it serves as a motivation for future writers to keep on writing things like this because it will fuel the minds of the future generation.